185 years. Countless imitations. But there can only be one True Original. Cue our latest work for Britain’s favourite biscuits, McVitie’s. The new master-brand platform features a line-up of pretenders, from a wannabe Bond villain to a goat in a footy kit (no, not that one). Even Sir Trevor’s voice is a cheap copy. But fear not, the real Sir Trevor McDonald is on hand to prove the original really is the best. Tuck in.

Eye-popping skills, jaw-dropping goals and a host of next gen icons ready to take the Women’s World Cup by storm. That’s what our latest adidas campaign is all about. Featuring the world’s greatest players on football’s biggest stage, we shone a spotlight on the unbelievable skill the tournament promised to offer. You might even spot a cameo or two in there from some familiar faces. Russo, Oberdorf, Fowler, do your thing.

Meet Merryn: Ginsters farmer and local legend. Hers is a provenance tale of passion, with job interviews for worms and baby monitors in onion fields. Through Merryn’s vegetable obsession, we see how much heart and soul go into each and every Ginsters ingredient.