adidas.co.uk London

adidas

To disrupt the top down conventions of ‘doing’ the London look, we adopted a bottom-up approach.​

We collaborated with London influencers, alongside street cast Londoners, to curate and style adidas with a truly hyper-localised approach.

We took over the city with 50 looks and over 700 executions covering an end-to-end experience spanning across OOH, online video, social, CRM and app.

CONTACT

TBWA London
Bankside 2 

100 Southwark St

London

SE1 0SW
United Kingdom