When Harvey Nichols introduced a brand-new floor, it gave them more women’s fashion than any store in London. To celebrate,
we flipped the power dynamic between women and luxury fashion.
In a grand demonstration of our support of women we renamed Harvey Nichols, Holly Nichols!
We changed the signage, the bags, all social channels, website, kitted out staff in Holly t-shirts and spray painted the pavement outside with inspirational quotes.