Brian Swords

Head of International and

Global Client Partner 

Brian has over 20 years of experience with international clients and agency operations. His advertising career started in Dublin in an agency where he was one of the main partners. That agency was swiftly bought by TBWA in 2002. Since then, he’s been managing director of TBWA\Dublin, TBWA\Shanghai and TBWA\London.  


For the past four years, Brian has focused on managing and running global clients for TBWA. Brian is currently the Global Client lead on McDonald’s, which he supervises in over 20 markets. He also manages Refinitiv (the former F&R business of Thomson Reuters) out of the London office. Refinitiv is a data and technology driven B2B business. 

Outside of his TBWA remit, Brian is part of the Omnicom new business team in London, leading multi-disciplinary pitches. 


In his role as Head of International for TBWA/London, Brian is responsible for first class delivery on global business for the London office, assembling best in class teams and ensuring smooth integration with offices across the TBWA collective.