Oli has been with TBWA since 2017, working to help clients distil data complexity into practical, applicable insights. He brings two decades of experience in market research, segmentation, modelling, data strategy, comms planning, measurement, reporting and optimisation to the network. 

 

Aside from being a closet algotrader (still tweaking that algorithm…almost there), Oli helps to globally build TBWA’s data capabilities as well as leading analytics projects for many of our data-driven clients - including McDonalds, Charles Schwab, Singapore Airlines, Capitaland, IKEA SEA, Bybit, AMD and AB InBev.