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Where the Future Starts

AMD

TBWA partnered with AMD on the opening film for Dr Lisa Su’s keynote at CES 2021. Dr Su, the AMD CEO, hosted the presentation as part of CES’s first ever virtual event.

 

The film follows four characters (a coder, a Mercedes-AMG Petronas engineer, a games developer and a student), each utilising cutting-edge AMD technology to power their own breakthrough moments. The story captures the moment where humans and high-performance computing combine to define the future together.