Ataxia

Attack it back

Awards

We were challenged to draw much needed attention to a
little known neurological condition and an even lesser known charity. Ataxia attacks the brain, which in turn screws up the body. Our idea was to visually portray its cruel nature by applying it to portraits of real life Ataxia sufferers, shot by Rankin, in a striking print and out-of-home campaign.

Creative Floor - Best Individual Press


Creative Floor - Best Campaign Press


Creative Floor - Best Art Direction


Creative Floor - Best Photography


Creative Floor - Best Copywriting


Creative Circle - Press Craft - Gold


Creative Circle - Outdoor Craft - Gold


Campaign BIG - Silver

CONTACT

TBWA London
Bankside 2 

100 Southwark St

London

SE1 0SW
United Kingdom