Welcome to Cheddar Town
Jacob's Mini Cheddars
Britain’s much-loved snack, Mini Cheddars, are unveiling an exciting, animated creative platform today to launch new Mini Cheddars Sticks.
Welcome to Cheddar Town: an animated world where cheese and townsfolk live together in harmony… until someone gets hungry for Mini Cheddars, the snack baked with REAL cheese. That’s when our cheeses go from friends to food in the eyes of the townspeople. Eventually, our cheese characters catch on, and so begins a not so classic take on the cat-and-mouse chase.
The launch film introduces Cheddar Town the only way an animation should – through a jingle. The colourful cartoon is full of clever Easter Eggs alongside a motley crew of townsfolks and cheeses.
The launch film is supported by a series of shorter spots which show each cheese realising that they are the town’s food source. Of course, it wouldn’t be a social campaign without an influencer. We’ll also introduce Cheeza, a cheese influencer from Cheddar Town who graces us with a few cheesy sponsored posts of her own.
The ‘Welcome to Cheddar Town’ campaign will be launching on Channel 4 on Friday 12th March, as part of a 7-week campaign, and will be accompanied by amplification on social.