Drinkaware

Kids

Awards

To challenge parents to talk to their children about the dangerous effects of alcohol and their influence as role models for responsible drinking, we launched an outdoor campaign, supported by online videos, PR and social media activity. They feature messages such as "The alcohol chat. Better in a living room than A&E" and are distorted to look
like they are being viewed from behind a glass.

Creative Circle - Best Copy - Silver

 

Directors Club Award

CONTACT

TBWA London
Bankside 2 

100 Southwark St

London

SE1 0SW
United Kingdom