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UK Mother’s Day 2021

Portal from Facebook

What a year we’ve had. We were pulled away from close ones. Frightened to meet up with grandparents. Told we weren’t legally allowed to visit those we love. While it was a challenging time for everyone, there’s one group that particularly struggled: new parents.


When you’ve just brought a new baby into this world, it’s normal to feel a little lost and overwhelmed. That’s why being able to get support from your mother at such a time is so important. Video calling via Portal from Facebook has helped many families stay connected during the pandemic.


Our latest work for Portal shows a natural and meaningful conversation taking place between a daughter, who’s just had a baby, and her mum. The campaign is an acknowledgement of the difficulties faced by all new mothers during the past year of coronavirus restrictions, that have hampered their normal support networks.