My Lidl job

Lidl

Trolls: The scourge of the internet. The scourge of brands.
Best left alone, right?

But what if we could take Lidl’s biggest trolls and turn them into their biggest fans?

We approached shoppers who inaccurately trolled the brand. 
Then we asked them if they fancied a job. 

Real life online doubters were shipped off to spend a week with trawler men and farmers so they could see for themselves how Lidl source the highest quality meat, fish,
and veg sustainably. 

Their experience was broadcast on national television,
in store, in press, out of home, radio and social media.

Awards

Creative Circle - Best Integrated Campaign
 

FAB Awards - Best Integrated Campaign Grand Prix
 

FAB Awards - TV & Cinema Advertising
 

FAB Awards - Social Media/Business
 

FAB Awards - Integrated Campaigns

CONTACT

TBWA London
Bankside 2 

100 Southwark St

London

SE1 0SW
United Kingdom