The Lidl Market
The British public knew Lidl was cheap but not everybody knew it was such good quality. So, in the ultimate blind taste test, TBWA\London set up a pop-up farmers' market in trendy East London to challenge their perceptions. People were pleasantly surprised by the value of the fresh produce.
They were told upon purchase that their products were, in fact, from Lidl. The wonderful, genuine reactions illustrated the feeling people have when they realize that every Lidl is
full of surprises.