McVitie’s

Last year we devised a new creative platform for McVitie’s as part of a Masterbrand relaunch. The idea for the long-running campaign is that McVitie’s Chocolate Digestives biscuits are so overwhelmingly tasty, they're ‘too good not to share’.

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The campaign features TV and social activity at its core. The latest TV spot features a teenager who bites a McVitie’s biscuit and finds it so delicious, she is instantly compelled to share the pack with anyone in the vicinity. Her gamer brother is shortly won over by the great taste of the McVitie’s Chocolate Digestives.