TBWA\London Nissan United and Manning Gottlieb OMD collaborated with The Metro to create a striking cover-wrap for the newspaper's 7th February edition, following the news that the Mayor of London had upped the value of its scrappage scheme (in which small businesses are given a grant to replace older, dirty cars for newer, greener vehicles).

 

The print work aims to let Londoners know that the Nissan e-NV200 is the solution to London’s dirty air, making London cleaner with Nissan Intelligent Mobility. The work features two Nissan electric vans side-by-side - evoking a pair of lungs - with the strapline: ‘Let London Breathe’.