The Qashqai is Nissan’s biggest seller, but there is an increasing number of competitors in the market, many with electric and hybrid offerings. As a result, Nissan recognised that its most emblematic car needed a strong comeback.
So we needed a BIG announcement that the All-New Nissan Qashqai with Mild Hybrid POWER launched in June.
We devised a huge 6-meter, four-sided cube that hosts a 3D video of an epic storm. From this tempest, an All-New Nissan Qashqai dramatically emerges as if it is going to burst out of the screen itself.
The live audience that gathers to see this spectacle at the Observation Point on The Southbank will also be able to scan a QR code that allows them to enjoy the all-new Qashqai in a richer augmented reality from their smartphone.
The experience will be enhanced through social technology and a making-of film which will be seeded socially and online. It is the first time that 3D experiential technology has been used in an automotive advertising campaign within Europe.