Created very quickly with minimal production budget at the beginning of lockdown, our ‘Reverse’ spot for Nissan urged people to follow government guidance and stay at home. In the film, the most recent Nissan Juke ad is played backwards, so that the protagonist ends up where he would have started - in his living room.
The film was accompanied by the post copy:
For the time being, staying at home is the way forward. #StayHome #SaveLives