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Bring Your Stereotype

to Work

Omniwomen UK + Allies

We created a campaign which celebrates outdated stereotypes of female leadership qualities previously unwelcome in the workplace, such as empathy, vulnerability, kindness and generosity, calling for everyone to celebrate these leadership qualities and ‘Bring Your Stereotype to Work’ to mark this year’s International Women’s Day.

 

The campaign was created for Omniwomen UK + Allies, a global initiative dedicated to increasing the number, seniority and influence of women across the Omnicom network. The work promoted the group’s annual Omniwomen summit, this year entitled ‘New leadership in a hyper-connected world’.

CONTACT

TBWA London
Bankside 2 

100 Southwark St

London

SE1 0SW
United Kingdom