PlayOJO

Find your OJO

What do online casino, PlayOJO, TBWA and a dancing alpaca all have in common? They love when things are fair, of course. Fresh off the back of our PlayOJO win, we created a campaign to inspire online casino fans to ditch unfair casinos and find their OJO.

The challenge, to demonstrate the fairness of PlayOJO by creating a campaign that cuts-through category conventions. Our disruptive solution, a lonely alpaca gives unfair casinos the hoof, discovers PlayOJO and finds his OJO, celebrated through the medium of song and dance. The campaign ran across TV, radio and digital display

CONTACT

TBWA London
Bankside 2 

100 Southwark St

London

SE1 0SW
United Kingdom